Connie Ramos-Williams offers strategies for creating press releases that out perform and rise above the rest at Florida Public Relations Association SWFL’s PR University.
Connie Ramos-Williams, CEO and President of CONRIC PR & Marketing | Publishing will be presenting “The Making of an MVPr – Most Valued Press Release” at the PR University event hosted by the Southwest Florida Chapter of the Florida Public Relations Association (FPRA). The event will take place on Friday, October 4th from 8:30 a.m. to 3:00 p.m. at Edison State College, located at 8099 College Parkway in Fort Myers. The full-day professional seminar is open to any public relations professional or student who wants to gain new insight into the field. Registration is $75 for FPRA members, $90 for non-members, and $35 for students.
Every year, the Southwest Florida FPRA hosts the PR University professional seminar, inviting speakers from across the state to discuss current trends in the changing market and the combination of digital and traditional communication elements. This year, the conference focuses on developing and implementing “Slam Dunk Projects for Clients.” The presenters will discuss everything from crisis communication and issues management to new, cutting-edge tools to use in your daily PR function to make “slam dunks” for your clients.
Though the press release may may seem like a dying PR service, it has now become one of the most powerful marketing tools available, thanks to the Internet. In her presentation, Connie Ramos-Williams will discuss the evolution of the press release and what an effective press release looks like in the digital age. Joining Ramos-Williams as presenters at the seminar are other PR professionals including Erik Stafford, Creative Director at ISOOSI; Cindy Woolley, APR, Author and Public Relations, Branding, and Community Outreach Specialist at C2 Communications; and Barry Epstein, APR, President & CEO at Barry R. Epstein Associates, Inc.
This year’s PR University will also include a “Dunk City Panel,” where speakers will discuss how the #DunkCity phenomenon brought a spotlight to Southwest Florida. Special guests will include officials from Florida Gulf Coast University speaking on the marketing success of Dunk City.
For more information, please contact Trish Roberson at (722) 538-2157 or trish.l.robertson@gmail.com, or Andrea White at (239) 687-8741 or andreawhite113@gmail.com. Event registration is available on the event page of www.fpraswfl.org.
Connie Ramos-Williams is the President & CEO of CONRIC PR & Marketing and CONRIC Publishing. She founded the company in 2007. She and her team of professionals currently provide a complete menu of marketing services for clients that include: Encore Bank, Cre8 Salon & Spa, Harry Chapin Food Bank, FGCU, numerous local and regional law firms, medical offices, politicians, retail and manufacturer companies. Publishing clients include The Lee County Bar Association, Bishop Verot High School and Fit Nation, each of whom the company publishes monthly or quarterly magazines. She is the Founder of Southwest Florida Parent & Child magazine and is the past Niche Advertising Director for the News-Press.
Ramos-Williams sits on the board of directors or advisory board for several community non-profit organizations such as Dress for Success SW Florida, Multicultural Centre of SWFL, Above Board Chamber of Commerce and Fit Nation Magazine. She is a Founding member of the Tiger Bay Club of Southwest Florida, and an active member of Greater Fort Myers Chamber of Commerce, Southwest Florida Hispanic Chamber of Commerce, Above Board Chamber of Commerce, Southwest Florida Manufacturers Association, Rotary Club of South Fort Myers and serves on the 20th Judicial Circuit Grievance Committee with the Florida Bar Association. She has been the project director for the BIG Backpack Event for more than 13 years now. The event serves more than 2,000 school age children with free backpacks and school supplies each year. Connie is a native Floridian originally from Miami. She and her husband, Rick Williams, have four grown children.
CONRIC PR & Marketing and CONRIC Publishing are divisions of Conric Holdings, LLC, a full service agency serving the Southwest Florida business and professional community. The company was founded by Connie Ramos-Williams (Distinguished Entrepreneurs Nominee and APEX Award Nominee 2013) in 2007, and provides creative writing and design in all areas of marketing, public relations, advertising and publishing. The firm currently serves clients in many different industries including banking, legal, medical, not-for-profit, restaurant, manufacturing, builders, developers, realtors, salon & spas and political campaigns. The firm also publishes a monthly magazine for the Lee County Bar Association and Fit Nation, and a quarterly magazine for Bishop Verot High School. For more information on CONRIC PR & Marketing | Publishing, please call (239) 690-9840 or visit www.conricpr.com.
