The shortest messages can have the biggest impact for your business. Twitter is one of the most popular social networks with more than 300 million monthly active users worldwide. The universally recognizable little blue bird represents an online news and social networking service that allows users to post short messages known as “tweets.”
If you’re wondering how to get the most out of Twitter as a small business, don’t fret. We’re here to help.
Establish your brand voice
Determining the voice of your brand is crucial, but before you can effectively master this step, you must align your voice with your goals.
Ready to find a unique voice that will stand out on everyone’s feed? Start by asking yourself these questions provided by Business Twitter:
- Who is your ideal customer? Who isn’t an ideal customer, and why? Why do your ideal customers have an affinity for your brand?
- What’s your brand’s point of view?
- What three words embody your brand? Are you witty? Playful? Direct? These will set the tone of your tweets.
- What keywords or phrases that embody your brand should you use consistently in your tweets? This is more than just your brand’s slogan or tagline. What unique vocabulary is part of your brand’s personality?
- How does your brand voice play into your visual brand identity? What unique visual aspects represent your brand and reinforce your voice?
Once you’ve defined your ideal personality, start applying it to your tweets. The key is to write uniform tweets that your followers can identify on their feed without having to look at your handle.
The trick is to talk to people, not talk at them. One of the beautiful things about Twitter is the simplicity of it all. Imagine you’re having a conversation with a friend — keep it casual.
Do it right!
OK, so you’ve established your voice. Are you maximizing the potential of those tweets?
Twitter has a 280-character limit. While there might not be a “perfect length” for a tweet, Hootsuite shows that tweets with less than 100 characters receive 17 percent higher engagement than longer tweets.
Keep in mind that images don’t count toward your character limit, allowing you to post as much visual and eye-catching content as you want. Rich photos and video can make your tweet twice as engaging — they can drive people to retweet and reply.
When used correctly, hashtags can take your tweet to the next level. It’s a great way to get discovered, but don’t get too crazy and don’t ever leave room for typos. Do a little research and see which hashtags people are already using when talking about your brand.
Engagement
Don’t be afraid to tweet more than two times a day. The more you post, the easier it will be to find the “Twitter science” that works best for you.
Ultimately, your audience will tell you if frequent tweeting is working for them or not. That leads us to our next point: check your Twitter analytics!
The audience insights dashboard on Twitter contains valuable information about the people who follow you. It also allows you to track your growth over time and learn more about your followers’ interests and demographics, as Business Twitter points out.
It’s also vital to engage in conversations and jump on trending topics. Twitter gives people around the world the power to connect, even with politicians and celebrities, simply by replying to someone’s tweet or mentioning them.
It’s all about the timing!
You’ve been working really hard on your tweets, but are you posting at the right time? Sproutsocial gets a little more specific about the best time to tweet:
- The best time to post on Twitter is Friday from 9-10 a.m.
- Friday is the best day to post to Twitter overall.
- Sunday mornings receive the least amount of engagement.
It can be difficult to properly manage all of your social platforms, review analytics, be responsive and prepare engaging content, all while running a business. Don’t hesitate to contact our skilled marketing team for help to make you look your best. Call 239-690-9840 or visit www.conricpr.com for more information.
