Marketing is evolving faster than ever to stay ahead of trends as the world goes digital. Times are challenging for businesses as we all face rising costs due to inflation. Companies need to get creative and find innovative ways to engage loyal brand ambassadors. Here are a few of the top trends to consider for your 2023 marketing strategy:
Be genuine! Consumers appreciate honesty and transparency. More and more, the consumer is asking brands to be authentic and transparent in how they operate, valuing honesty and inclusivity. Humanize your brand by being open and sharing information about anything from the day-to-day life of your employees to your efforts to be environmentally friendly. First and foremost, businesses need to understand their “why.” Once you truly understand your purpose and whom you are trying to reach, it’s easier to determine what to say and where to say it to have the greatest impact.
Social media is a key focus in any comprehensive marketing plan and the center of current marketing trends. Did you know that Millennials represent the largest group of consumers? Baby boomers may have the largest buying power, but Gen Z’s spending power is on the rise, and businesses need to meet consumers where they’re at – online! Businesses must work harder than ever to build trust and brand loyalty online. Even if you think you’re behind, it doesn’t take a lot of time to establish an online presence and gain followers. Short-form video is dominating the internet. TikTok and Reels remain kings of the social landscape and are a great way to get ahead, especially if you’re feeling a little behind. People like to consume content in bite-sized bits, and they love humorous content. Once a product goes viral on the platform, typically it sells out!
Email marketing can be an effective source of communication for any organization, helping to spread your desired message and build ongoing relationships with your customers by keeping them informed. Be sure to have an attention-grabbing subject line. Believe it or not, this can make or break the entire email. Also, keep things simple and device friendly. Chances are if someone joined your mailing list, they know and appreciate the organization in some way. Stick to one storyline and one key message, and do it in a way that is impactful, compelling, and supports your one clear call to action. A call to action button allows you to see who is actually opening your emails, track and analyze conversion data, and make improvements to increase your effectiveness and optimize your efforts. Be creative and genuine in your approach.
No matter what industry you are a part of, it’s imperative to get your name out in front of people by meeting them where they are – online! Don’t let fear of the unknown scare you away from trying something that could bring more success to your brand. If you need help getting started in the digital space, check us out at www.conricpr.com. You can contact our amazing digital marketing team at info@conricpr.com or give us a call at (239) 690-9840, ext 1001.
BIO: Nicole Goucher is the President and CEO at CONRIC pr + marketing, a leading creative agency with offices in Fort Myers and Naples that specializes in branding, digital marketing, public relations, graphic design, and website development. For more information, visit conricpr.com, email info@conricpr.com or call 239-690-9840.
