Blog
Blogging is important for your business
Consistent blogging is an indispensable digital business practice. It builds brand awareness, sets your business apart from others and drives traffic to your website. Successful businesses use blogs to create informative content for their customers while increasing their online visibility. A blog is a marketing channel that helps support business growth, and it represents an important part of every content strategy. Blogs boost SEO Search engines favor consistent and fresh content. To optimize your SEO, focus each blog on a single topic and...
read moreCONRIC gives marketing & PR insight on “Ask An Expert” Radio Show
Our team strives to help businesses small and large achieve success, and we’re so grateful to Tom Conwell and 92.5 for the opportunity to talk on 92.5 Fox News Ask An Expert about why you should hire a marketing and PR firm! Click on the link below to check out the interview:...
read more5 social media apps you need in 2019
New business owners need to use social media to increase brand awareness and generate more leads. Digital marketing has rapidly become one an indispensable part of running small and large businesses alike. Without the proper tools, it can become challenging to produce and share content that meets the ever-changing requirements for promotion across multiple platforms. Hundreds of apps can make digital marketing easier, but the right apps can help you stay on top of your campaign and ensure promising results. Most businesses should already have...
read moreHow to create Instagram captions that guarantee engagement
What do you see when you’re scrolling down your Instagram feed? Selfies, pictures of mouthwatering food, inspirational quotes, funny videos? There’s a good chance it’s a combination of all your favorite interests. What you don’t see as often are posts from small businesses in your area. The sad truth is that many small business owners don’t consider Instagram a valuable asset. But it can play a vital role in any company’s success. Instagram offers many ways to effectively engage with a target audience. Business owners can strategically fill...
read moreTips for great tweets
The shortest messages can have the biggest impact for your business. Twitter is one of the most popular social networks with more than 300 million monthly active users worldwide. The universally recognizable little blue bird represents an online news and social networking service that allows users to post short messages known as “tweets.” If you’re wondering how to get the most out of Twitter as a small business, don’t fret. We’re here to help. Establish your brand voice Determining the voice of your brand is crucial, but before you can...
read moreWhy you should include press releases in your marketing strategy
One of the most powerful ways to market your business online is with a press release. It’s simple yet extremely effective when optimized correctly for newswires, readers and search engines. But what exactly is a press release and what’s the purpose? Press releases are tools to distribute messages from your company, manage crises and create buzz. Think about the big events you’re planning for your business, or the remarkable milestone your business recently achieved. Does anyone know about it? How are you planning to spread the word to gain...
read moreHow to improve your company’s online presence
It’s imperative for businesses of all sizes to create and maintain a strong online presence on the right networks. If you haven’t yet put in the time or effort to cultivate the way people see your business in the digital world, it’s not too late! In fact, the time is NOW. What exactly is an online presence? An online presence is the collective existence of a company or individual that can be found via an online search. In layman’s terms, if your business has a website or you’ve created a business page on Facebook, you have taken the...
read moreOnline reputation management — yes, it matters, and it’s vital to your business
We’re living in a digital world. More than 5 billion people carry a mobile device, and there are more than 4 billion internet users worldwide. As a business owner, your digital presence represents a vast opportunity to make your brand visible. The goal is to have everyone talking about you online, but that comes with some responsibility. Managing your online reputation can be overwhelming, but it’s imperative for the survival of your business. People are constantly making and viewing recommendations online about the best and worst businesses...
read moreProfessional photos: Why are they important for my website?
A complex idea can be conveyed with just a single picture. Imagine the time and trouble you can save by showing a simple photo instead of trying to expound on exactly what your business does. An effective photo requires creativity, but if done professionally, it can mean the world to your business. Using high-quality, high-resolution photos on your company’s website instantly connects you with your target audience. Potential customers come to your website to see your product or service and examples of what you have to offer, and photos that...
read moreVlogging: What is it and how will it benefit my business?
Across the world, businesses large and small have one goal in common: increasing their consumer base. While there are myriad ways to do that, your priority should always be to stand out from the crowd. You might be saying, “I have so much to explain to my audience. How do I tell them about our services without overloading them with information?” The answer is simple — vlogging. A vlog is a blog in video form. In today’s world, you have only seconds to engage with an online user. People are always on the go and rarely have time to sit down and...
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