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Storytelling Tips from Tom
The average time people spend viewing most stories – especially on digital platforms – is about 30 seconds, and that includes the media. When telling your story, whether it’s in an interview, a press release, or a letter to the editor, make sure your most important information is in the first paragraph. Otherwise, the media is likely to take what you wrote and toss it aside. Here are some important tips to remember from our own storytelling guru and communications editor, Tom Hayden: Never start stories with prepositions. They waste words,...
read moreInstagram Hashtag 101
Hashtags are an important tool to build your Instagram audience. A hashtag is a word, phrase or saying that is preceded by a hash sign (#) and used on social media to increase brand awareness. When you use a hashtag, your post will appear in search results for that hashtag. People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you. Instagram hashtags can be a great way of building a community online so people are motivated to engage with your brand. Hashtag basics...
read more3 Ways to Keep Communications Flowing During a Crisis
A crisis can often strike unexpectedly, much like the COVID-19 pandemic that came out of nowhere and spread quickly like wildfire across the globe. Are you prepared for a crisis to strike? Here are the three things we recommend everyone consider when planning for crisis communication. Be Proactive Organizations of every size should be proactive, prepare for the worst, and hope for the best. Having a solid crisis communication plan in place is the best way to be prepared for the unexpected. It serves as a guideline that directs the...
read moreKeeping businesses and the community strong during the COVID-19 Pandemic
In March, the world as we knew it was turned upside down due to the impact of COVID-19. As the world rapidly changed, the CONRIC team quickly came together to brainstorm and strategize ways to help businesses and the community survive and thrive during the pandemic. As a result of that meeting, we developed the #SWFLStrong campaign and SWFL Strong Facebook group. We also developed a plan to assist businesses host virtual events and webinars, as well as offer free consultations and a low-cost business booster social media package for...
read moreThree Reasons You Need Digital Marketing
Technology has completely changed how we receive information. From social media to world news, so much is available online now. It’s become important to incorporate digital marketing tactics in your overall marketing strategy or you risk falling behind. Here are three reasons why you should use digital marketing to help advance your business. Narrow Your Target Digital marketing offers the opportunity to better reach your target audience. Traditional marketing usually hits a broad audience, including those who may not be your ideal customer....
read moreWhat Makes My Story Newsworthy?
Getting media coverage for you or your company can help with exposure but what does it take to get there? Obtaining news coverage is more than just sending out a press release and hoping for the best. There are a number of factors that contribute to a story being picked up. Let’s look at what makes stories newsworthy for social media and print platforms and more likely to get picked up by a media organization. Time Means Everything Timing is critical. Media organizations want to know what is happening right now. Try to make your story...
read moreA Christmas Toy Drive for the Ages
What an incredible and fulfilling morning at Golisano Children’s Hospital. The CONRIC PR & Marketing team joined with six other local businesses to deliver an unbelievable 1,100 unwrapped toys to the wonderful hospital where children and families need some Christmas cheer this time of year. What a sight it was to see two big MY Shower Door / D3 Glass vans carrying most of the toys pull up in front of the hospital and then see employees from the businesses load the toys into carts and deliver them under the Christmas tree in the lobby at...
read moreLooking back, and looking ahead to 2020
The journey for CONRIC PR & Marketing started 12 years ago, sparked by the vision of a dynamic entrepreneur, Connie Ramos-Williams. The mission for CONRIC PR & Marketing when it first opened its doors during the economic recession in 2007, was to help the unemployed launch successful new companies and assist existing companies rebrand and expand their reach. Through a broad lens focused on innovative and creative strategies to build relationships with the media, develop websites and enhance social media platforms, Ramos-Williams, the...
read more5 Social Media Mistakes Small Business Owners Must Avoid
Small business owners who are entering the world of social media can take one of two roads: achieve marketing success or fall into the common traps. While it’s essential to have a strong social media presence, it’s also important to avoid the pitfalls that many brands experience in the social space. Business owners might feel pressured to post constantly, or might feel like they’re using each platform incorrectly. This is the perfect time to stop, take a breath and remember the five common social media mistakes to dodge: Don’t react,...
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