Blog
What Makes My Story Newsworthy?
Getting media coverage for you or your company can help with exposure but what does it take to get there? Obtaining news coverage is more than just sending out a press release and hoping for the best. There are a number of factors that contribute to a story being picked up. Let’s look at what makes stories newsworthy for social media and print platforms and more likely to get picked up by a media organization. Time Means Everything Timing is critical. Media organizations want to know what is happening right now. Try to make your story...
read moreLooking back, and looking ahead to 2020
The journey for CONRIC PR & Marketing started 12 years ago, sparked by the vision of a dynamic entrepreneur, Connie Ramos-Williams. The mission for CONRIC PR & Marketing when it first opened its doors during the economic recession in 2007, was to help the unemployed launch successful new companies and assist existing companies rebrand and expand their reach. Through a broad lens focused on innovative and creative strategies to build relationships with the media, develop websites and enhance social media platforms, Ramos-Williams, the...
read more5 Social Media Mistakes Small Business Owners Must Avoid
Small business owners who are entering the world of social media can take one of two roads: achieve marketing success or fall into the common traps. While it’s essential to have a strong social media presence, it’s also important to avoid the pitfalls that many brands experience in the social space. Business owners might feel pressured to post constantly, or might feel like they’re using each platform incorrectly. This is the perfect time to stop, take a breath and remember the five common social media mistakes to dodge: Don’t react,...
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Quick tips for entrepreneurs to grow their email list
Growing and maintaining an engaged email list is crucial for entrepreneurs to achieve a successful marketing strategy. It’s important for entrepreneurs to grow and maintain an engaged email list in order to achieve a successful digital marketing strategy. But for many businesses, it can be very challenging. You might have plenty of valuable content, but how do you get people to freely sign up with their email address? Fortunately, there are a number of smart techniques you can use to get more email subscribers. Facebook ads Facebook offers...
read moreWhy digital advertising is key to marketing success
Whether you’ve been in business for many years or are just starting out, it’s vital to understand the tools of success you have at your disposal. Digital advertising is rapidly becoming more important to harness than any other tool. Digital advertising is an effective form of marketing and advertising that uses the power of the internet to deliver messages to customers. It’s still important to advertise in print media, but digital advertising allows you to reach the right audience with the right message at the right time. Digital ads leverage...
read moreBlogging is important for your business
Consistent blogging is an indispensable digital business practice. It builds brand awareness, sets your business apart from others and drives traffic to your website. Successful businesses use blogs to create informative content for their customers while increasing their online visibility. A blog is a marketing channel that helps support business growth, and it represents an important part of every content strategy. Blogs boost SEO Search engines favor consistent and fresh content. To optimize your SEO, focus each blog on a single topic and...
read moreCONRIC gives marketing & PR insight on “Ask An Expert” Radio Show
Our team strives to help businesses small and large achieve success, and we’re so grateful to Tom Conwell and 92.5 for the opportunity to talk on 92.5 Fox News Ask An Expert about why you should hire a marketing and PR firm! Click on the link below to check out the interview:...
read more5 social media apps you need in 2019
New business owners need to use social media to increase brand awareness and generate more leads. Digital marketing has rapidly become one an indispensable part of running small and large businesses alike. Without the proper tools, it can become challenging to produce and share content that meets the ever-changing requirements for promotion across multiple platforms. Hundreds of apps can make digital marketing easier, but the right apps can help you stay on top of your campaign and ensure promising results. Most businesses should already have...
read moreHow to create Instagram captions that guarantee engagement
What do you see when you’re scrolling down your Instagram feed? Selfies, pictures of mouthwatering food, inspirational quotes, funny videos? There’s a good chance it’s a combination of all your favorite interests. What you don’t see as often are posts from small businesses in your area. The sad truth is that many small business owners don’t consider Instagram a valuable asset. But it can play a vital role in any company’s success. Instagram offers many ways to effectively engage with a target audience. Business owners can strategically fill...
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