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Vlogging: What is it and how will it benefit my business?
Across the world, businesses large and small have one goal in common: increasing their consumer base. While there are myriad ways to do that, your priority should always be to stand out from the crowd. You might be saying, “I have so much to explain to my audience. How do I tell them about our services without overloading them with information?” The answer is simple — vlogging. A vlog is a blog in video form. In today’s world, you have only seconds to engage with an online user. People are always on the go and rarely have time to sit down and...
read moreHow to keep up with social media trends
Using social media in business is essential to build brand awareness, engage with current customers and attract new ones. More than 3 billion people around the world use social media, new reports from We Are Social show. This makes it entirely clear: Social media is not a passing trend. You’re probably asking yourself how it’s humanly possible to keep with the ever-evolving trends of social media and still have time do your job. Well, you’ve come to the right place, because we’re here to help. Here are a few simple tips, tools and...
read more3 hashtag strategies to increase your audience on Instagram
Instagram has evolved way past the point of being just another social media platform. It has become a crucial tool in web marketing for businesses. Business owners who understand the power of embracing technology know that hashtags can increase their audience on Instagram, encourage users to talk about their brand and make their content more searchable. You may ask yourself, “What is the purpose of a hashtag?” Krystal Gillespie, HubSpot’s Social Media Community Manager, explains it in a simple way. “Hashtags are like a...
read moreBuilding a LinkedIn Company Page
Now that you’ve created a personal profile on LinkedIn, start promoting your business by building a company page. Company pages allow you to engage with your target audience, draw in new business and emphasize your unique brand. Here are some important features to include on your company page: Keep your graphics consistent The graphics you use for your company page on LinkedIn should be consistent with all other online platforms, which forms brand recognition. In fact, according to Linkedin.com, company pages that consistently use their logo...
read moreLinkedIn 101: Learning the Basics
A well-maintained LinkedIn presence is vital for business, now more than ever. Here at CONRIC PR & Marketing we help clients join the millions of active users on LinkedIn each and every year. As the go-to social media platform for businesses, LinkedIn can help you grow your professional network, get recruited and expand your opportunities. Create a profile to start making valuable connections and adding to your network, both on an individual and organizational level. Include eye-catching graphics Your profile photo can say a lot about...
read morePress Releases Reporters Will Fall Head Over Heels For
Relationships and trust between PR pros and reporters are key. If you are left with no response after sending a press release maybe it’s not you, it’s your press release! Follow these tips reporters will love every time you send one out. Our CONRIC team follows these same steps when sending out press releases! 1) Have a compelling story Reporters need to make sure the story they’re working on is compelling and right for their publication. So do PR pros. Ask yourself, “Is this a story readers and viewers want to see and hear?” If...
read moreTop 4 marketing trends for 2018
The calendar says 2018 now, but does your marketing plan still say 2017? The world changes more quickly than ever, and the same is true of consumer habits. You may have resolved to get on the treadmill more often, but don’t let your company simply run in place. Pay attention to these emerging trends in the new year: It’s all about the voice And we’re not talking about that reality show on NBC. As smart speakers like the Amazon Echo and Google Home grow in popularity, voice-based searches and apps will become must-have items for consumers....
read more‘Tis the season for preparing your holiday marketing campaign
The holiday season is not only a popular time of year but an important one for a lot of businesses. Digitally, we tend to see a noticeable increase in both online sales and engagement. Introducing a well-coordinated social media campaign during the holidays can help your message cut through the typical holiday clutter and reach your customers effectively. Think of your business’ social media accounts as your little elves and put them to work leading up to Christmas and New Year’s! The holidays make for a perfect opportunity to increase your...
read moreSeize the Day! Integrating national days into your marketing
There seems to be a day of observance for just about anything and everything, especially on social media. From Cheese Lover’s Day, Read a Book Day to National Puppy Day, there is ultimately a national holiday for everyone, every brand and every company. These often-silly celebrations have generated new and exciting opportunities for marketing professionals to reach a broader audience, create more social buzz and gain more business in the process. A few pointers: 1.) Create a calendar – A calendar that contains relevant national holidays will...
read moreCommunicating after a disaster
One surprising challenge businesses may experience after a natural disaster is something that is usually pretty simple: communication. Whether you are trying to get in touch with your employees, team members or clients, communication can become a hurdle when power lines, cellular service and internet are down. Here are some of the best methods we found for communicating here at CONRIC after Hurricane Irma. Social Media: Social media platforms such as Facebook, Twitter and Instagram are great outlets for communicating before, during and after...
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