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Creative vs Directional Advertising

Creative vs Directional Advertising

There may be hundreds of ways to advertise but there are only two methods, Creative and Directional. It is important...
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Color psychology and your brand

Color psychology and your brand

Your brand colors should be more than a representation of your favorite hues. Realize that although a color may be...
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Social Media Faux Pas

Social Media Faux Pas

For businesses, social media advertising offers great opportunities. However, inappropriate behavior can damage your brand. Even in the “wild west”...
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Why You Should Personalize Your Content Marketing Strategy

Why You Should Personalize Your Content Marketing Strategy

One of the biggest challenges of marketing in a world of fast-paced omnipresent promotion is to break through the noise...
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Need to Know Social Media Trends for 2021

Need to Know Social Media Trends for 2021

Staying in the know is an essential piece of any business' success. Social platforms like Instagram, TikTok, Twitter, and FaceBook...
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The Best Times to Post on Social Media

The Best Times to Post on Social Media

Are you looking for ways to optimize your social media marketing strategy? Want to know the best times to post...
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Top Five Plugins Every WordPress Website Needs

Top Five Plugins Every WordPress Website Needs

Every website has some basic needs.  It needs to be found on Google, it needs to be secure and traffic...
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Six Technical Tips for Creating Social Media Graphics

Six Technical Tips for Creating Social Media Graphics

Humans, by nature, are visual beings. We appreciate beautiful things: art, people, and even advertising. Social media graphics are a...
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How to Build a Better Social Media Listening & Analytics Strategy

How to Build a Better Social Media Listening & Analytics Strategy

How many times have you heard, “the customer is always right?” It took a long time to realize that the...
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Six Tips for Successful Social Media Videos

Six Tips for Successful Social Media Videos

Social media videos are all the rage. From short video loops on TikTok to online shows on IGTV, the internet...
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Six Tips for Creating a Listicle

Six Tips for Creating a Listicle

People love listicles. You’ve certainly read a few yourself—and more likely, you’ve read dozens. In fact, you’re reading one now. ...
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Marketing Do’s and Don’ts from the CFO (This is not SNL)

Marketing Do’s and Don’ts from the CFO (This is not SNL)

The CFO, or Chief Financial Officer, is the person in charge of the money. They tell you where you can...
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