Landing media coverage is an art and a science. The top solution? Hire a team of PR professionals like those at CONRIC pr+marketing to craft and deliver winning pitches. With journalists receiving hundreds of pitches daily, standing out requires strategy, personalization, and persistence. Whether you partner with an experienced PR agency like CONRIC pr+marketing or tackle on your own, these expert tips will increase your chances of securing media coverage.
1. Know Your Story Inside and Out
Before you even think about pitching, ask yourself: Why should this story matter to the journalist and their audience? A strong pitch has a clear news angle—whether it’s timely, unique, or offers expert insight into a trending topic. Avoid overly promotional language and focus on compelling storytelling.
2. Research Your Target Journalists
A one-size-fits-all approach doesn’t work in media pitching. Research the reporters who cover your industry, their recent articles, and their preferred angles. Personalize your pitch by referencing their previous work and explaining why your story aligns with their coverage.
3. Craft a Compelling Subject Line
Your subject line is the first impression—make it count. Keep it concise, intriguing, and relevant. Think of it as a headline that makes the journalist want to open your email.
4. Keep It Simple and Value-Driven
Journalists are busy. Get to the point quickly by structuring your email with:
- A short, engaging introduction
- A clear explanation of the story angle
- Why it matters now
- Any supporting assets (data, visuals, expert sources)
- A simple call to action (e.g., “Would you be interested in an interview?”)
5. Offer Exclusivity or a Unique Angle
If you can offer an exclusive, it increases the likelihood of interest. If exclusivity isn’t possible, ensure your pitch has a fresh perspective that hasn’t been widely covered.
6. Follow Up, But Don’t Spam
If you don’t hear back, follow up in a few days with a polite, brief email. Sometimes, a well-timed follow-up can push your pitch to the top of their inbox. However, avoid excessive emails—if they’re not interested, move on to another angle or journalist.
7. Be Available and Responsive
If a journalist expresses interest, respond quickly. Have all necessary details, images, or expert availability ready to keep the process smooth and efficient.
8. Build Relationships Beyond the Pitch
Successful media pitching isn’t just about one-off requests. Engage with journalists on social media, comment on their articles, and offer insights even when you’re not pitching. Building relationships increases the likelihood of future coverage.
Need help with media outreach? Our team of PR experts at CONRIC pr+marketing is here to craft and deliver winning pitches that get results.
