Ever since its launch in 2010, Instagram has made it clear that its main goal is to help members share photos and videos with friends, family, and other followers. Over the years the app has added many features, including in-app editing tools, business analytics, and the 2018 introduction of Instagram Television, more commonly known as IGTV.
With more than one billion users on the platform, each of these additions has helped Instagram grow into a one-stop-shop for social media. IGTV is a direct rival to YouTube, with a vertical format, 10-minute time limit, accessibility through the Instagram app. Anyone can use the feature to promote and grow their brand, especially by using IGTV alongside traditional Instagram posts.
Here are three quick tips to use when starting your IGTV journey.
Tip #1—Make sure you’re creating something of value
The first way to grow your audience using IGTV is to give viewers what they want to see. Whether it be a tour of the office or a short Q&A with associates, personal behind-the-scenes videos can make your brand relatable and increase customer engagement.
Tip #2—Show off your capabilities
Film a breakdown of the products or services offered by your business. Start with your most enticing or unique product or service, then follow through with everything else you offer. For a business like CONRIC pr + marketing, we would start this video with the overarching theme of comprehensive strategic branding, before going into more detail about how we accomplish that.
Tip #3—Showcase work or testimonials
Contact current or former clients for a short video testimonial, which you can record as a Zoom interview or a quick video on their hand-held device. This video will give you a great opportunity to show off the work you did for them. As your client or customer speaks in the video, display the products or services you created for them. Not only will you have an opportunity to show off your work, you’ll also be promoting your client’s business or brand.
IGTV isn’t as scary as it looks, but it can be intimidating when you don’t know where to start. For help with integrating IGTV into your branding or a review of your Instagram content, call us at (239) 690-9840 or email firstname.lastname@example.org.