New business owners need to use social media to increase brand awareness and generate more leads. Digital marketing has rapidly become one an indispensable part of running small and large businesses alike.
Without the proper tools, it can become challenging to produce and share content that meets the ever-changing requirements for promotion across multiple platforms.
Hundreds of apps can make digital marketing easier, but the right apps can help you stay on top of your campaign and ensure promising results.
Most businesses should already have a strong presence on Facebook, Twitter, YouTube and Instagram — the key leaders in social media marketing. Each platform plays a distinctive role in boosting your online presence.
Below are five social media apps that help you promote your brand across any of the four major platforms.
1. Hootsuite
Hootsuite is a social media managing tool that makes finding, scheduling, managing and reporting on social media easier. Hootsuite keeps your social presence active 24/7 by automatically scheduling hundreds of posts at once across all your social accounts.
The analytics section in Hootsuite is particularly useful. This feature allows users to create analytic reports, track performance and share meaningful insights with their team about customers.
2. Adobe Lightroom
Photography plays a major part in creating an eye-catching post, primarily because social media is all about visuals. The Adobe Lightroom app is a user-friendly tool that allows you to edit, crop, adjust and apply presets to your photos in just a few minutes. It’s a free and powerful photo editor that can help make the difference between your post and your competitor’s.
3. Canva
Not all of us are blessed with the skills and keen eye of a graphic designer, and that’s where Canva comes in to play. Canva is a tool loaded with enough easy-to-use features and functionality that anyone can create a variety of attention-grabbing content.
It uses a drag-and-drop format and provides access to thousands of photographs, graphics and fonts. Users can quickly assemble fine headers, banners, posters, etc. The tools can be used for both web and print media design and graphics.
4. Unfold
Take your Instagram Stories to the next level with Unfold. This edgy app allows design-conscious users to stand out from the crowd through clean, thoughtfully considered templates. Unfold lets users maintain their brand and keep it professional. It provides free templates that help users add photos, video and text to their stories.
5. Captiona
If you’re having trouble crafting catchy captions or finding the right tone for conversational social platforms like Instagram and Twitter, Captiona will prove effective.
The free app unlocks a world of clever content and can serve as a springboard to get those caption ideas flowing. Captiona aims to eliminate the stress of having to come up with the perfect caption for your posts. Simply type in a keyword or two and a myriad of witty results will appear before your eyes in just seconds.
Need more?
With the right tools at your fingertips, you too can master the art that is social media. If you still need help managing and curating content for your social media accounts, we have a team of experts ready to help. Call 239-690-9840 or visit conricpr.com for more information.
