Consistent blogging is an indispensable digital business practice. It builds brand awareness, sets your business apart from others and drives traffic to your website.
Successful businesses use blogs to create informative content for their customers while increasing their online visibility. A blog is a marketing channel that helps support business growth, and it represents an important part of every content strategy.
Blogs boost SEO
Search engines favor consistent and fresh content. To optimize your SEO, focus each blog on a single topic and include pertinent keywords and key phrases based on that focus.
“Blogs help SEO by targeting a variety of specific keyword and phrases, increasing links into and out of your website, keeping content fresh and new, and giving readers more reason to spend time on your website,” said Javier Fuller, Vice President of Web Development at CONRIC PR & Marketing.
Blogs position your brand as an industry leader
Well-written blogs allow business people to express their personalities and show off their expertise. Blogging builds trust and helps you establish clout in your industry.
A robust 61% of consumers feel more positive about a company after reading custom content on its site, according to Social Media Today. The more a business owner can show they are well-versed in their field, the more likely the consumer will trust them.
Blogs drive traffic to your website
Blogs aren’t meant to just sit on a webpage. The goal is for each one to be shared across social media. The content should encourage readers to share with their friends and invite them to learn more about your business.
“Blogs are one of the most effective ways to drive new and return traffic to a site organically, and they’re the No. 1 recommendation we make for our website clients,” Fuller said.
Blogs are a vital part of every successful marketing strategy. Our team at CONRIC is excited to help you get on the right track. Call us at 239-690-9840 or visit our website at www.conricpr.com for more information.