Want to develop an engaged customer base? Attract new customers? Promote deals and events? And stay within a budget?
An electronic newsletter may be just what you’re looking for. eNewsletters are powerful digital marketing tools for promoting your business. In 2014, email had a 4300% return on investment, which is double any other channel. Here are a few more statistics about eNewsletters:
- The number one activity online AND mobile is: email.
- Email is nearly 40 times better than Facebook and Twitterat acquiring customers.
- 70% of people say they always open emails from their favorite companies.
- 95% of those who opt into email messages from brands find these messages somewhat or very useful.
eNewsletters help you remain connected with existing customers and introduce potential clients to your business. They’re cost-effective and allow your company to build credibility by demonstrating industry knowledge. eNewsletters are used to send special coupons or offers, industry news, blog posts, event calendars, contests and much more.
Whether monthly or quarterly, eNewsletters keep your company in the minds of consumers, enhancing customer relationships and driving repeat sales. Electronic newsletter marketing also works to turn prospects into customers by fostering a positive relationship with your readers.
But how do you differentiate your message from the hundreds of emails cluttering your customers’ inboxes? Here are a few tips to get the most out of your eNewsletter:
Get creative with your email subject lines
Try to create a new, engaging subject line for each newsletter you send. Keep your subject lines on the short side. A humorous subject line can grab your customers’ attention and prompt them to open for this reason alone. Numbers and lists also stand out and create curiosity for a quick, fun read. Below are some examples:
- A fight you’ll want to get in
- The Biggest Opening So Far This Year Is
- LEAN STARTUP: Baby Got (Feed)Back
- 12 Things You Didn’t Know About Guinness
Keep design and copy minimal
eNewsletters are often cluttered and the design elements can be overwhelming. Keeping enough clean, white space makes it easier to draw attention to the right information. Try to limit the copy displayed in the newsletter because you don’t want your consumer to read the full content in your newsletter. Your goal is to engage them enough to click to learn more, driving traffic to the website you are promoting.
Pick one primary call-to-action.
First, decide the message you want to portray to the costumer. Your email may have multiple calls-to-action, but highlight one thing you want your customers to do. Your customers will be more likely to click if there is a clear call-to-action that stands out.
When done right, eNewsletters can be an excellent marketing tool for your business. CONRIC can help you get started today!