As the year winds down, now is the perfect time to reflect on your marketing efforts. An end-of-year marketing audit helps you identify what worked, what didn’t, and where to focus for 2026. A little preparation now sets the stage for a strong, strategic start to the new year.
Here are five key areas to review before December:
1. Website Performance
Your website is often the first impression your audience has of your brand. Check that:
- All links, forms, and pages function properly.
- SEO is up-to-date with relevant keywords.
- Content reflects your brand messaging and 2026 goals.
💡 Tip: Update your homepage or key landing pages with current promotions or seasonal messaging.
2. Social Media Audit
Evaluate your social media channels:
- Which platforms drove engagement or conversions?
- Are your visuals consistent and on-brand?
- Are bios, contact info, and links accurate?
💡 Tip: Identify top-performing content to repurpose next year.
3. Email Marketing Performance
Check your email campaigns for:
- Open and click-through rates
- Subscriber growth or churn
- Relevance of messaging
💡 Tip: Segment your lists and plan holiday or year-end campaigns now.
4. Paid Advertising Review
Evaluate the performance of paid campaigns:
- Did they reach the right audience?
- Which ads drove the best ROI?
- Are targeting and budgets aligned with goals?
💡 Tip: Note what worked and start testing new creatives for 2026.
5. PR and Media Coverage
Reflect on your PR efforts:
- Did your press releases reach the right outlets?
- Are there missed opportunities for coverage?
- Are your brand stories consistent across channels?
💡 Tip: Gather media coverage highlights to build a case for next year’s strategy.
Wrap-Up
An end-of-year marketing audit ensures your brand enters 2026 with clarity, confidence, and momentum.
At CONRIC pr + marketing, we help businesses review, refine, and strategize for maximum impact. Let’s make sure your marketing is ready to hit the ground running in the new year.
👉 Contact CONRIC to schedule your end-of-year audit
