Google’s new mobile website ranking tool could lose your company revenue

June 17, 2015 CONRIC PR

As of this past April, websites that aren’t considered “mobile friendly” by Google’s own analysis tool could potentially make your company’s website fall further down in its search rankings. This new judging system could make your business hard to find in a simple mobile search. Google recently began its push for Web developers to start building mobile-friendly sites, because smartphones are now immensely capable of achieving the same search results as any desktop. Although the fall in ranking will only apply to searches done on a users smartphone, and not on a tablet or desktop, this will still largely affect your company’s visibility due to the dramatic shift towards smartphone usage in the past few years.

Today, more than 60 percent of all Google searches are now performed on mobile devices. As of January 2015, more than 88% of all web searches conducted globally were carried out on Google, with Bing and Yahoo still trailing far behind.

What can you do to make your website “mobile-friendly” 

According to Google, here are the central principles for responsive web design:

  1. Avoid any content that requires Adobe’s Flash Players, because it is not compatible with any smartphones.
  2. Make your site readable without zooming in (make the site scale to fit mobile screens)
  3. Place links far enough apart so the desired link can be easily tapped and accessed – fat fingers need their space

Here are a few more tips for understanding what is considered responsive web design.

Let CONRIC help your business increase its mobile responsiveness

Don’t let constant technology updates keep your business from staying on top. CONRIC PR & Marketing | Publishing can provide a professional analysis of your company’s website to see if it was affected, as well as a quote to develop mobile sites or mobile responsive websites.

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