Customers looking for goods and services almost always start their searches online. Business owners use websites to help promote their business and establish a solid digital online presence. One of the first things companies do after they build out their website is create content to explain who they are, what they do, showcase their products and create a blog. All of those pages need keywords to help them rank organically (without putting money behind them). One of the most beneficial things a new website owner can do is learn effective ways to use keywords for SEO (Search Engine Optimization) so they can optimize their website to rank on the first page of Google’s Search Engine Results Page (SERP) and bring as much traffic as possible to their website.
Learning how to use keywords for SEO and analyzing your website’s keyword traffic is a highly effective way to determine where your most valuable website traffic is coming from. Your keyword traffic helps:
- Hone in on your SEO efforts
- See where you need to increase them
- Capture even more traffic from relevant searches
- Target high-quality traffic for your paid search efforts
What is a Keyword for SEO?
Keywords can mean a couple different things. For many of us, they’re words or phrases that help define and structure a topic. For websites and SEO, keywords are the words and phrases customers are typing into the search bar on their internet browsers’ search engines.
When the keywords and content on your website are relevant to what customers are searching for, your website is more likely to be shown higher up in the list of pages on the SERP and customers are more likely to find your content and click on your website.
How to Use Keywords for SEO
Identifying the best keywords using tools such as Google Analytics, Moz or Semrush helps make sure you’re ranking where you want to. For example, showing up on the first page for a specific keyword people aren’t really searching for won’t result in more traffic to your website. It’s like opening up a business in a deserted ghost town.
One of the most important things to keep in mind when researching keywords is their monthly search volume. This shows you how many times people are searching for that keyword a month.
This helps to:
- Identify topics that your audience will not only find informative and useful, but that they are also actively searching for
- Prioritize your content efforts by seeing which keywords are the most valuable and have the most commercial intent
- Structure search campaigns to target relevant keywords
How to Use Keywords in a Blog
When you use a keyword or phrase in a blog, it’s best to work it in the content so it looks natural and not obvious that you’re writing for SEO. Google notices if it’s thrown into content haphazardly and it also pays attention to how many times the keyword is used. If it’s used too many times or “stuffed” into the blog, Google sees that as keyword stuffing and the page will not rank nearly as well.
Best practices include:
- Using the keyword in the page title
- In the first paragraph
- Four times for every 500 words
- In the H2s or sub-headers
- In the CTA (Call to Action)
- In the meta description and alt text
If you have any questions about how to use keywords for SEO or don’t know where to start, feel free to reach out to CONRIC pr + marketing for all things website and content related. We’re a full-service marketing agency dedicated to the growth of your brand. Call us today at (239) 690-9840 for a free consultation.