You spend a lifetime building your business and reputation, which makes reputation management vital to a company’s success in today’s digital world. Most people refer to the Internet to learn about a company before interacting with them. Not only can reputation management help you stand out among competitors, but it can also be used as a preventive measure.
Reputation management is two-fold. Businesses need to create trust and brand loyalty, especially through a strategic online presence. They must also consistently work to maintain that perception by responding to negative comments, reviews and other feedback that may influence feelings about the company and its culture.
With so many online social media platforms, review sites and forums out there it can seem daunting to manage. CONRIC pr + marketing works to develop your online presence and protect your reputation so you can continue to focus on what you do best – providing high quality products and services and excellent customer service. We continuously work behind the scenes to manage your online presence to ensure your information is accurate and your reputation remains positive, while also helping your company eclipse the competition and gain new customers.
Don’t let a lackluster or negative online comment deter your business from growing and succeeding. Reputation management involves a variety of strategies, starting with analyzing and building upon what is currently in place to monitoring and maintaining a positive image that propels your business forward. Wondering where to start?
Build an online presence. The first step is to create a website and social media accounts if you don’t already have them. If you do not exist online, you do not exist to consumers. How can they find you or know you exist if they only have access to your competitors when they search online?
Content creation and management. Your website and social media should place you in your best light and be consistent and reliable to build trust and brand loyalty. Content creation should be strategic, targeting your unique audience and customized to each platform for high engagement.
Search Engine Optimization (SEO). These three letters are key to getting noticed. By optimizing your web and social content, search engines are more likely to pick up on it and place you higher in search results than your competitors. Consistent, truthful, positive content can also help outrank past negative content.
Reviews and testimonials. Online reviews are a great tool for pushing ahead of the competition. Not only do positive reviews help you to shine bright, but negative reviews also offer the opportunity to respond publicly in a manner that can support a positive reputation by being prompt, apologetic and empathetic while working with the reviewer to rectify the negative experience.
Monitoring and data. Keeping a pulse of your online presence through benchmarking, analytics and monitoring provides direction. It lets you know what’s working and what’s not, allowing for greater efficiency and providing insight on opportunities for growth and success.
Don’t let your online reputation work against everything you have built. Every business is unique and requires customized strategies for online reputation management. If you need help managing a positive image online, check us out at www.conricpr.com. You can contact our team at info@conricpr.com or give us a call at (239) 690-9840 ext 1001.
