Halfway through the year already? Don’t panic. This is actually the perfect time to pause, reflect, and refine your marketing strategy—before Q4 sneaks up and the holiday hustle hits.
A mid-year marketing checkup doesn’t have to be complicated or time-consuming. It just needs to be focused. Here’s a simple framework to evaluate what’s working, what’s not, and how to move forward with clarity and confidence. If you need a little help, CONRIC pr+marketing is happy to help!
✅ Step 1: Revisit Your Goals
Let’s start with the basics:
- What were your marketing goals at the start of the year?
- Are you on track to hit them?
- Have those goals changed?
Maybe you wanted to grow your email list by 20%, launch a new service, or boost web traffic. Now’s the time to get honest about progress—and adjust course if needed. If your business has evolved, your goals probably need to evolve too.
📊 Step 2: Review Your Data (Yes, the Real Numbers)
This is where emotion takes a back seat and performance speaks for itself. Look at:
- Website traffic: Is it growing? Where’s it coming from?
- Lead generation: Are the leads high quality? Are they converting?
- Email marketing: What’s your open and click-through rate?
- Social media: What’s actually getting engagement (not just vanity metrics)?
- Paid ads: How’s your ROAS? Are you spending smart?
Don’t just look at the numbers—ask what they’re telling you. A drop in email engagement? Maybe your messaging needs work. A high bounce rate? Could be time for a web refresh.
🔍 Step 3: Audit Your Messaging & Creative
Your brand evolves—and so should your messaging.
- Is your content still speaking to the right audience?
- Does your creative still reflect your brand’s personality and goals?
- Are your calls to action clear and compelling?
Take a quick look across your platforms (social, email, website, print). If things feel stale or inconsistent, it’s probably time for a refresh.
🔄 Step 4: Evaluate What’s Working (and What’s Just Keeping You Busy)
Not everything you’re doing is worth continuing—and that’s okay.
Make a list with two columns:
✔️ Effective & Worth It
❌ Draining & Low ROI
Double down on what’s getting results. Pause or rework what’s not. Sometimes small shifts (like adjusting your posting frequency or targeting) can make a big difference.
🔮 Step 5: Plan for the Second Half of the Year
Now that you’ve cleaned house, it’s time to plan forward. Ask:
- What campaigns are coming up? (Summer sales, back-to-school, holiday prep)
- What resources do you need to execute well?
- Where can you automate or outsource to stay efficient?
Even just a 90-day plan can give you momentum heading into the fall.
💡 Bonus Tip: Don’t Go It Alone
If your marketing feels like a constant game of catch-up, or you’re not sure what’s actually working—you’re not alone. This is exactly the kind of checkup we help clients with all the time.
Sometimes a fresh perspective (and a bit of data-driven strategy) is all you need to turn the rest of the year into your strongest yet.
Ready for a quick checkup?
CONRIC pr+marketing can help you cut through the noise and focus on what actually moves the needle.
Let’s talk—contact us to book a free consultation.
