Staying in the know is an essential piece of any business’ success. Social platforms like Instagram, TikTok, Twitter, and FaceBook help your customers feel connected and increase traffic to your company. These platforms are ever changing and the landscape of social media marketing, evolving. Since it’s our job to stay on top of the latest trends, here’s a few tips you want to remember when it comes to your business on social media.
Video content will dominate your audience
Consumers have adjusted to how much social media they use in that they, most of the time, are unconsciously scrolling. Users are looking to consume content quickly to stay up to date. With videos, the attention of the customer is grabbed immediately. Natively uploaded video content to platforms like Facebook, Instagram and Linkedin will not only generate more organic (unpaid) traffic to your social pages, but can also position you as a thought leader in your industry.
Utilize emojis in social media posts
With the majority of the online population using emojis, it makes sense for marketers to get in on the action. Emojis enable you to speak the same language as your customer base, and can make your social media posts much more noticeable. They also add a bit of fun to your marketing message and your brand. Just make sure they are appropriate to the tone and message of your posts.
Retailers, who depended on traditional stores to drive sales, have found that the reach of social media extends beyond generating visibility; it is also a channel to generate revenue. Social media being the next logical marketing arena has prompted retailers to shift a percentage of their marketing dollars to this space. The concept of Social Retail revolves around a simple idea: rewarding people for what they already do, share products and experiences that they love. Great examples of brands utilizing this trend is Kylie Jenner and her infamous lip kits, Color Street Nail Strips and CASETifFY phone cases.
Enhance photos with filters
Instagram filters are an opportunity to express yourself, create photos your followers will love and take your IG game to the next level. Experiment to find the Instagram filters that best represent your vibe. Follow businesses in your industry and see what they are doing. Sprouts Farmers Market has one of the best aesthetic Instagram accounts out there. They take visual cues directly from their produce to create a gorgeous grid of rainbow hues. Their use of color and pattern turns their Instagram into a revolving rainbow, focusing on one color for 6 to 9 posts before they move on to the next color in sequence.
Influencer marketing as an original way to advertise
Influencer marketing is a content marketing strategy that consists of promoting your products, services, or brands by collaborating or partnering with an influencer. Examples of influencer marketing include: Sponsored Instagram posts or stories, blog posts, Facebook live videos, YouTube reviews, etc. Influencer marketing works because it uses tactics like word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy. Customers trust their peers, friends, and people they admire more than the companies selling the products and services they buy and use.
Navigating social media trends can be time consuming and stressful for any business owner. With the constant updates of the platforms to the evolving tastes of the online consumer, it pays to have a team of professionals looking out for your brand. Give us a call at 239-690-9840 ext. 1001, or email us at firstname.lastname@example.org to schedule your complimentary consultation today.