When it comes to content marketing, it can oftentimes get overwhelming trying to manage numerous different platforms, while simultaneously ensuring that the content on each channel is accurate and on-message. Staying organized is the overriding key to success when it comes to the management and distribution of content across various channels. Here are some of our favorite tools for staying on track:
Trello – A free tool for organizing everything from ideas to media on neatly organized cards. Streamline your content ideas and collaborate with your other team members by gathering votes on particular cards to have real time feedback on the best content to pursue further.
Evernote – Evernote is the multi-use organizational platform that’s widely known as the way to remember everything from your business to personal life. Use Evernote to keep track of your content ideas and editorial calendar from the computer or your mobile phone on the go.
Google Calendar – One of Google’s many helpful tools, the Google Calendar is an effective way to organize and collaborate on your editorial and production calendar for your company’s content.
IFTTT – Put the Internet to work for you by creating custom recipes that increase the productivity across all of your web applications and platforms by making them work together more effectively.
Wunderlist – Create beautiful and powerful lists that outline your content strategy and content ideas from your desktop at work or on mobile while you’re on the go.
Pinterest – Best for the visually oriented, Pinterest can be used to organize your resources, the content from others and your favorite websites for content marketing inspiration. Utilize the secret board function if there’s anything your team doesn’t wish to curate to the public.
Pocket – Save videos, articles and other helpful resources away to check out later. The Pocket app helps keep your favorite resources organized from apps like Twitter, Flipboard, Pulse, Zite and 300+ apps.
Remember That Milk – Manage all your tasks with this app that seamlessly integrates with Gmail, Outlook, Twitter, Evernote, Google Calendar and more. Think of this app as the to-do list reinvented.
Harvest – The time tracking tool can help keep your content marketing efforts on schedule with accurate and effective software to help make smarter decisions for your business. Understanding where your time is spent and on what tasks will help strengthen your content creation efforts.
MindNode – Map out your brainstorm sessions and ideas to better understand what’s on track and what’s not working for your content strategy using the MindNode app. Think about your content as ideas that merely need to be flesh out, connect the dots with this visual experience for the iPhone, iPad or Mac.
BONUS TOOLS:
Hootsuite – Hootsuite works wonders for marketing and distribution. It allows you to schedule content across numerous social media platforms, including Facebook, Twitter, Instagram, Google + and LinkedIn.
Canva – When you can’t find available content, sometimes it’s best to just create your own. With a library of over 1 million photographs, fonts and graphics, Canva makes it possible for anyone to create unique graphic content.
Check out Kissmetrics for more information on the best tools for content marketing specialists.
CONRIC PR & Marketing can help you with all of your marketing needs. Contact us at (239) 690-9840 or info@conricholdings.com.
