Are you new to the digital marketing realm? Simply want to create engaging and unique content, but don’t have a graphic designer to assist you with these needs? Canva is a great tool to help get you started!
If you’re not familiar with Canva, it’s a user-friendly graphic design platform that helps you create stunning designs in multiple formats for different platforms. Instead of starting your design or graphic from scratch, they offer templates for all of the different social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Instagram stories, or for any design project or needs you may have. This also includes presentations, brochures, logos, and more.
While Canva offers its users a variety of incredible features, here are some of our favorites tips and tricks when it comes to creating engaging designs and content.
Utilize the Canva Brand Kit
While having templates is an amazing starting point, you’ll definitely want to customize them to match your brand. By using the Canva Brand Kit, you can save time in your design process while staying on-brand. You can easily access your own branding elements such as your colors, fonts, logos, and images, whenever you’re designing a new project.
Use Magic Resize
Canva Magic Resize is basically the best thing since sliced bread and here’s why. If you’ve ever designed a graphic template before, you know just how much time and effort goes into recreating that same design to fit different dimensions or platforms. Something you share on Facebook isn’t always going to be the same size as something you share on Instagram or even Twitter. Canva’s Magic Resize allows you to easily resize a design to fit all of the different platforms with just one simple click!
Make Any Background Transparent
If there’s an image that you like but you aren’t crazy about the background or if you have a logo that isn’t transparent, Canva allows you to easily separate them. Sound too good to be true? Well, it’s not! This feature in Canva allows you to use the part of the image that you like and discard the rest. It’s that simple! By clicking “Background Remover” you’ll just have the part of the image that you want and can add another color or background that suits your design needs.
Take Advantage of the Free or Stock Images
One of the best features that Canva offers is the ability to search for free or stock images that compliment any design you may be working on. Let’s just say you have a certain image in mind to go along with your graphic or design, all you have to do is search a keyword or phrase that describes that and voila – thousands of incredible images are at the tips of your fingers!
Canva is a great and user-friendly platform to create beautiful and unique social media designs. But if you’re really looking to step your graphics game and stand out from the crowd when it comes to the look and feel of your brand, the design team at CONRIC pr + marketing is skilled in the art of visual communication. Our full-service agency can handle any and all of your graphic design requests no matter how large or small. To schedule a free consultation call (239) 690-9840 or email info@conricpr.com.
