Using Video to Boost your Search Ranking

October 18, 2021 CONRIC PR

In the world of websites and content, the right content can make or break your visibility. This is why video has become vital and will continue to be going into 2022. However, you can’t just slap any old low-quality video on your page. It needs to contain the right content and have high-quality production that represents your brand well. Here are a few tips on how to get the most out of your video content on your website. 

Content is King

If you build it they will come. This saying not only proves true to the farmer that builds a baseball field of dreams, but also when building your video content. Providing content that is interesting and useful helps build trust with your audience. Great video content is not only engaging, but it can ignite emotions and captivate your target audience. Animated videos and entertaining characters that make you laugh, or cool video text effects zinging across the screen are fun ways to get your message to your audience. Having great video content can also increase the time spent on your site by visitors. This is ideal because the more time they spend on your site, the more they learn about your message and build up your site’s ranking.

Google Loves Video Content

Want to help with your website SEO? Your website is more likely to show up on the first page of Google if you have a video embedded on it. Now more than ever, video affects your search engine rankings. Google owns a little video content service called YouTube… perhaps you’ve heard of it? YouTube videos rank high on the page when the content is relevant and entertaining. Many users get curious about videos that have a great-looking preview or thumbnail, so make sure you optimize your content with custom graphics, titles, descriptions, and backlinks. This all affects your SEO, so don’t skimp on the details. As with most things in marketing, little extra effort goes a long way.

Times are Changing

Do you remember the days when people didn’t use their phones to watch videos? That just simply isn’t the case anymore. A very high percentage of mobile users watch more content on their phones than they do on TV. Do you get annoyed when your friends are constantly on their phone? Start viewing them as potential future customers in the making! Your audience can now get your content on the go, but they only have a limited amount of time to consume the vast amounts of media available. Video can help you capture a wide audience and is a great way to push your content through the social media algorithms. Always ask people to share and like your video to further widen your audience range. 

In an always-changing world where there is so much competition for content, video is a sure-fire way to have your company stand out above the rest. It helps explain your business and what you do in a more engaging and entertaining way to your audience. It also helps your website SEO, making you more visible to potential customers. With the rise of platforms like TikTok and Instagram Reels, along with YouTube becoming the second most popular online search engine, it’s more important than ever to start implementing video into your website and social media platforms. Don’t know where to start? Give the digital marketing experts a call at 239.690.9840 or schedule a free consultation at

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