Vlogging: What is it and how will it benefit my business?
Across the world, businesses large and small have one goal in common: increasing their consumer base. While there are myriad ways to do that, your priority should always be to stand out from the crowd.
You might be saying, “I have so much to explain to my audience. How do I tell them about our services without overloading them with information?” The answer is simple — vlogging.
A vlog is a blog in video form. In today’s world, you have only seconds to engage with an online user. People are always on the go and rarely have time to sit down and read through an extensive article. Video allows business owners to provide quality and informative content while building a more personal relationship with the consumer.
Online videos will make up more than 85 percent of all consumer internet traffic in the U.S. by 2020, according to Cisco. That means you should get with the times — now!
Vlogging allows you to increase your brand awareness and give your business a personality. By putting a face and voice to your business, you will be able to create an emotional connection with the vlog viewer. The more human your company appears, the more trustworthy you become.
Take this opportunity to show off your expertise. Share your knowledge by giving insider tips. Share testimonials. Tell the story of your brand. That’s the beauty of vlogging — it can be anything you want it to be.
“If you build it, they will come.”
Another great thing about vlogging is it’s easy to share. Upload the vlog to your website, post it on your business Facebook page, Instagram and YouTube channel, and have your mom share it too! Anyone with internet access could be a viewer, so use that to your advantage. If enough people share your video, you might just go viral.
SEO loves video
If viewers are enjoying your video, there is a great chance that Google loves it too. When you post a vlog, you’re putting up new content on the internet and social media that will allow people to “like” or “share.” This will give your content a higher ranking in search engine results.
Search engines like Google are placing more emphasis on video, according to Brainshark. Nearly 50 percent of internet users look for videos related to a product or service before visiting a store, according to Google‘s own research, and 62 percent of Google universal searches include video.
So, what are you waiting for? We can help you get started. Contact us and let’s get vlogging!