When is the right time to post your content on Facebook, Twitter, LinkedIn, Google+ and other social media platforms?
With an average of 4.7 billion items shared daily on Facebook, 58 million tweets a day, 200 conversations occurring per minute on LinkedIn groups, etc., it’s hard to get anyone’s attention through all the noise.
Timing is key. You can have great, relevant content but if no one sees it, it’s not effective. One way to get your content seen is to be aware of the most popular times people use each social media platform and post during those times. That’s not a guarantee your message will be seen but it will maximize your chances.
Several companies have done studies reviewing the best times to post to the various social media platforms. You can find some great infographics online. However, be sure you are using current information. Content even a year old is often outdated in the rapidly changing digital sphere.
If these are the best times to post, it’s not necessarily that every other time is the worst time to post. Take a look at sumall.com’s infographic on the worst times to post — the dead zones.
It’s important to note that these infographics and this post discuss the best times to post on social media. That does not translate to the best time for all digital content and platforms. There are key times for other digital marketing such as e-newsletters/e-blasts, posting to websites, adding content to mobile sites, text messaging, etc. We’ll explore those topics in other posts.
Now that you know the best times to post and the times to avoid, try to develop your social media strategy around those times. Use tools such as HootSuite or SproutSocial to help schedule the content to be posted at the appropriate times.
Although timing is important, it’s also essential to give people quality content that generates the kind of action you are seeking. People need to see the content and then be compelled to interact with it.
It’s all about providing the right content at the right time targeted toward the right audience.