Did you know that there are over 4.66 billion active internet users? That is over half of the world’s entire population. With that number growing steadily every day, it is more important than ever to add a blog to your website. As one of the best ways to establish credibility, talk to your target audience, build SEO and generate website traffic, here’s how a blog will take your company’s marketing to the next level.
You want to be seen as an expert in your industry, right? Blogs are the perfect way for your company to establish its credibility because they are a great channel to produce rich, valuable and quality content on a consistent basis. When you are creating your blog posts, do a little research. Make sure that all of the content that you are creating is going to be useful to your reader. As your audience consistently reads your relevant content, they will begin to trust your company and expertise more and more. A consistently updated blog shows your audience that you are staying up to date with the latest technology, innovation and developments in your industry.
Your blog’s reach goes far beyond your website. Blog content can, and should, be shared on your social media channels. By incorporating this content into your social media calendar, you are driving traffic directly back to your website. In addition, incorporating your blogs into your social media gives your audience the convenient opportunity to share your posts. With the click of a button, your reader can share your blog with their followers, which is an entirely new audience and potential new customers.
Blogs can also be shared through your digital newsletter. Incorporating your blog posts into your weekly or monthly newsletter is a great way to engage your audience and drive them back to your website. Giving a preview of your blog in the newsletter will entice your reader to click through and discover other blog content that you have produced. In addition, your blog will likely encourage website visitors to subscribe to your newsletter if they haven’t already. People who are interested in your blog will likely want to keep up to date with all of the freshest content.
It is estimated that Google yields about 5.6 billion searches every single day, so it is important to be on top of your SEO game. Blogs are a great way to constantly be updating your website with fresh and robust content. As you add more and more blog posts to your website, you are filling your site with new content, titles and keywords that will positively affect your SEO. This is especially important with new websites because blogs offer a quick solution to creating new pages and content on your site. Since Google loves websites that are consistently adding new content and pages, your SEO will skyrocket with the addition of a well-kept and content-rich blog.
If your company or organization is in need of assistance with copywriting for blogs, websites, press releases, social media and more, give the experts at CONRIC pr + marketing a call at 239-690-9840 or email us at email@example.com to schedule your complimentary consultation today.