CONRIC PR & Marketing has added one more to its growing team of professionals to amplify its digital marketing footprint with regional and national clients. The award-winning firm has named Katherine Viloria as marketing coordinator, putting her vision, creativity, and experience to work to help deliver measurable results.
“As we continue to expand our digital marketing reach locally and nationally, we continue to grow our CONRIC team, adding key professionals and skill sets to ensure the success of our clients,” said Connie Ramos-Williams, president of CONRIC PR & Marketing.
Viloria will develop and distribute strategic digital content that includes key messaging, storytelling, videography, photography and design. This includes digital distribution of multimedia messaging, utilizing tools such as news releases, social media, blogs, websites, advertising and promotional marketing. Her keen eye and skill in videography and photography will help the firm’s local and national clients grow and succeed in a rapidly evolving marketplace.
“I am so excited to be part of a team of individuals who get the importance of working together,” Viloria said. “Everyone here understands what it takes to help our clients take their organizations to new heights.”
Viloria worked as a digital content producer at WINK-TV, assisting in the execution of a coordinated plan for the station’s online and social media properties while meeting brand expectations. Before that, she worked at HSN as a television production technician and helped produce live content for a broad national audience. She was also a promotions coordinator for Beasley Media Group, organizing events and listener outreach. Now at CONRIC, she’s ready to put her expertise to work for CONRIC’s diverse clientele.
“I made it a goal to find an organization that will allow me to grow in my career, and I feel that I have found that in CONRIC,” Viloria said. “As the saying goes, ‘If you do what you love, then you’ll never work a day in your life.’ I can already feel that’s the case here.”
Viloria graduated from the University of South Florida with a Bachelor of Arts in mass communications. She was USF chapter president of the Online News Association and interned with WFLA-TV and WFTS-TV.