Public relations projects built with powerful words and faces of those who inspire and give from the heart earned CONRIC PR & Marketing three awards during the Southwest Florida Chapter of the Florida Public Relations Association’s (FPRA) 2020 Image Awards virtual ceremony on Thursday, April 23.
Awards honored two campaigns, both developed and produced by the CONRIC team for nonprofit groups in Southwest Florida. “Words from the Waterkeeper,” a video blog series focused on the water quality efforts launched by Calusa Waterkeeper, Inc., won an Award of Distinction in the Institutional Video category. “Faces of Hope Who Give,” a powerful look at the nonprofit Hope Clubhouse and its work with adults living with mental illness, won both an Award of Distinction and Judge’s award in the Promotional/Marketing Video category. Over the past six years, CONRIC has collected over 30 Image Awards for its public relations campaigns.
“I could not be prouder of our CONRIC team, who works tirelessly each day to ensure that client expectations and goals are exceeded,” said Connie Ramos-Williams, CONRIC president and chief marketing officer. “We are honored to accept these Image Awards for public relations campaigns that we developed for two of our valued nonprofit clients.”
Both projects, submitted under the Digital Tools of Public Relations, easily surpassed set objectives. “Words from the Waterkeeper” had an online audience reach of 14,234 total views and 70 post engagements on all social platforms during the campaign. The “Faces of Hope Who Give” video, developed and produced by CONRIC for the Hope Clubhouse major fundraising event, helped generate a record-breaking $201,764 in donations with 60 percent of the audience in attendance making a donation.
In addition, CONRIC Vice President of Marketing Jaimie Miller was named Southwest Florida Chapter of the FPRA, PR Professional of the Year for her contributions to the organization and excellence in public relations.
Because of COVID-19 restrictions in place, this year’s Local Image Awards ceremony was conducted virtually for the first time in its history with all nominees participating on Facebook Live. The emcees for the event were Randy Mitchelson, president of the SWFL Chapter of FPRA and ABC-7 morning news anchors Jen Stacy and Greg Parker. Proceeds from the event benefit the chapter’s scholarship funds.
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