The gift of knowledge is the highest gift in the world. Jaimie Miller, APR, marketing director at CONRIC PR & Marketing, looks to gift Goodwill’s MicroEnterprise students with marketing knowledge during their training class in Cape Coral on June 4.
Goodwill’s MicroEnterprise program provides aspiring small business owners with the skills they need to succeed as entrepreneurs and become more independent. The program is designed to help individuals with low to moderate income levels and other disadvantages to start or stabilize their own businesses.
As a part of the support system for these budding entrepreneurs, Goodwill provides a six-week training class covering topics that are essential to establishing and growing a stable business.
During the marketing training, Miller will cover detailed components of a marketing plan, branding and messaging, guerilla marketing, implementation and evaluation.
“I am always happy to help others learn and grow in their businesses. Knowledge is the greatest gift that we can give that nobody can ever take away,” says Miller.
Miller is an accredited public relations professional with experience in marketing, advertising, public relations and special events in the medical, hospitality and publishing industries, and most recently in an agency role. She’s an alumnus of Florida Gulf Coast University and has served on their alumni association board of directors, as well as the Florida Public Relations Association Southwest Florida chapter board of directors.