WearTheFund, a mission-driven custom apparel company, launched a SWFL Strong T-shirt campaign offering a unique way to help those most impacted with food, shelter, and basic human needs due to the economic challenges caused by COVID-19. In collaboration with CONRIC PR & Marketing who rallied the SWFL Strong online community, WearTheFund created a special #SWFLStrong apparel collection – adult, youth, and even onesies – featured on a dedicated website at swflstrong.wearthefund.com. $10 from every purchase is donated to the SWFL Emergency Relief Fund.
“As a local, socially-conscious business also feeling the adverse impacts of this crisis, we want to support other individuals and organizations experiencing the same,” expressed Sam Lewis, WearTheFund Founder and CEO. “With a #SWFLStrong Shirt, together we are ONE as a united community. I encourage everyone to spread the word so we can serve as many of our neighbors as possible.”
“This pandemic may be the hardest thing we have ever experienced in our lifetime but when our community comes together, we are stronger than COVID-19,” says Connie Ramos-Williams, president of CONRIC PR & Marketing who along with her CONRIC team launched the SWFL Strong Facebook Group, a safe space for businesses, nonprofits and families to unite and share positive news and information. “We’re honored to support WearTheFund’s initiative to raise money for a local relief fund.”
The Southwest Florida Community Foundation in partnership with United Way of Lee, Hendry, Glades and Okeechobee Counties created the SWFL Emergency Relief Fund in response to COVID-19, distributing funding to nonprofits on the front line working with those most affected. The fund will provide resources to local organizations working to provide aid, as well as complement the work of public health officials and local government to expand capacity to address all aspects of the outbreak as efficiently as possible.
“Right now, every single dollar donated will make a difference in the lives of our residents,” said Jeannine Joy, President and CEO of the United Way of Lee, Hendry, Glades and Okeechobee Counties. “WearTheFund has given back so much to our community already. We are appreciative of this amazing opportunity that Sam has made possible to help even more people when it is needed most.”