Digital Lead Performance unveils innovative sales software platform

August 1, 2022 CONRIC PR

Technology company Digital Lead Performance (DLP), headquartered in Fort Myers, Florida is excited to announce the rollout of its revolutionary new web-based technology that manages the digital sales process from lead to transaction with ease to increase the return-on-investment (ROI) across all industries.

While dominating the Harley-Davidson® and powersports industry with their customer service-centric digital lead follow-up process for the past three years, DLP has quietly been working behind the scenes to develop technology to simplify and automate the digital sales process to elevate the sales experience for both customers and dealership staff.

Backed by over 35 years of exceptional customer service and industry experience, DLP first introduced and tested this new SaaS (Software as a Service) technology with select dealerships across the country in Q2 of 2022 with great success, exceeding all expectations. Other dealers are on a waiting list in anticipation of the software’s market launch in Q4.

“The new web-based software will streamline and record data for the entire digital sales process including follow-ups and responses,” said Chief Operations Officer Aaron Barney. “It will automate as much of the technical side as possible while empowering the salesperson to be more focused on guiding genuine human interaction which cannot be replaced.”

Designed to improve and build upon an already great sales process with smart and modern technology, it was created by powersports executives to serve the powersports and Harley-Davidson sectors. DLP saw that the software had an even more significant potential to serve clients across all business segments.

“We see so much potential for this software to benefit all industries and want to make sure other business and retail sectors can take full advantage of this product to improve their ROI and work more efficiently,” said Chief Executive Officer Scott Fischer. “If a company receives digital leads, our software is a solution.”

There are four key differentiators developed to help dealers maximize their digital sales process. The business intelligence core is made up of strategic integrations, accountability tools and data clarity capabilities. The user dashboard serves as the lead management and prioritization tool. The integrated communication platform provides customized communication abilities and historical conversations. Lastly, the training academy is available to provide additional coaching and development for the software and beyond.

Sales agents can see key performance indicators such as response time, missed inquiries and messages waiting to be returned. Since the software is integrated with a leading cloud-based phone system, text message and phone call history is conveniently available in one place. The software is currently integrated with CDK Global and DLP is actively finalizing multiple other integrations to provide greater experiences for customers and dealers alike.

“It will help the agent focus on the right lead at the right time and help them know when to move on or stay with the current one,” Fischer said. “Having these metrics available in real-time will help the sales team prioritize the lead process and expedite the customer buying journey, while maintaining a customized VIP experience for each customer.”

The new software saves time and helps users quickly achieve predictable results by prioritizing leads and grouping them into organized segments so the sales agent knows the status of every lead in the system.

“There is no substitute for human interaction or building relationships,” Fischer said. “So, you’ll have to put in some work, but we’re giving you an optimal way to do it, letting you know which questions to ask, what to say and giving you the technology to help streamline the process to be more efficient and successful.”

To learn about updates and an official launch date, sign up here:


About Digital Lead Performance

Digital Lead Performance is a technology company founded in 2019 in Fort Myers, Florida. It knows the Harley-Davidson and powersports lifestyles better than anyone. It has a proven approach to help dealers across the country get more online leads, realize more set and kept appointments and maximize opportunities to drive more revenue. For more information, please visit

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