Digital Lead Performance’s Director of Operations Taylor Loethen has been selected as one of the founding members of the first Top 100 Women in Powersports.
Loethen was recognized along with the other honored recipients by Dealernews, a powersports industry publication, at a January luncheon at the 2022 AIMExpo in Las Vegas. The women nominated for this prestigious honor include racers, influencers, OEMs and dealers.
“I am honored to be considered and selected,” Loethen said. “I am proud to be one of the women others look up to in the industry and I’m surrounded by incredible company. But I wouldn’t be here without the support and encouragement of my extraordinary team at DLP.”
Loethen joined Scott Fischer Enterprises in 2015 as the director of marketing and business development for Naples Harley-Davidson. In 2016, she transitioned into the role of marketing director for Six Bends Harley-Davidson, Naples Harley-Davidson and the event management company Top Rocker Events.
In 2019, Loethen, Aaron Barney, Scott Fischer and Kimberly Haskins founded Digital Lead Performance (DLP), the leading technology and digital lead management company in the powersports industry. Prior to becoming director of business development for DLP, Loethen was director of communications for Scott Fischer. This past October, Loethen accepted the role of director of operations for DLP.
“I am thrilled to have been a part of this company for so many years,” Loethen said. “I’ve grown so much personally and professionally and so has DLP. We have a special team and our energy and enthusiasm are unmatched. I couldn’t imagine working anywhere else.”
Thirty years ago, Dealernews magazine launched its Top 100 program to pay homage to the outstanding achievements of North America’s powersports retailers. Honoring women in the industry is welcomed and long overdue.
“It means so much to me as a woman to be one of the founding members of the first Top 100 Women in Powersports,” Loethen said. “I hope to set an example for all of the women in our industry that hard work doesn’t go unnoticed.”
Dealernews is working in conjunction with the Lilly Project and will permanently endow a 501(c) Foundation to encourage women and girls to join the rider community and make their mark on the industry. Additionally, there will be a Women In Powersports Hall Of Fame, which will recognize in perpetuity the noteworthy lives of women in powersports. The Iron Lily Project is about Lily Farrow, a female pioneer who founded and owned the oldest Harley-Davidson dealership in the world, Farrow Harley-Davidson.
“I am encouraged to see Dealernews doing all of these wonderful things to empower women in powersports,” Loethen said. “I hope that the inclusion of women in this historic Top 100 award inspires other women in the industry to strive for greatness.”
The rankings for the Top 100 are listed alphabetically, not numerically, to show that everyone is equally deserving of the accolade. The magazine has recognized the Top 100 dealers since 1992.
About Digital Lead Performance
Digital Lead Performance (DLP) is a leading Powersports, Harley-Davidson and Marine industries technology and digital lead management company. DLP was founded in Fort Myers, Florida by some of the top powersports dealers in the country who have over 35 years of experience and live the lifestyle and know the business. DLP’s proprietary software and ability to act as an extension of dealers’ sales teams helps dealers across the country take existing online leads and turn them into set and kept appointments, resulting in more sales. With better average response times, higher appointment rates and stronger close rates, DLP is the cost-effective solution to help dealers make more money by following up with leads in under five minutes, offering greater digital customer experiences and data and results to ensure dealers are on track.
From 1965 to 2015, Dealernews was one of the top magazines in the industry. It showcased dealer best practices, explored important issues and participated in the Top 100 Awards recognizing and promoting retail excellence. Dealernews has been an industry advocate and information resource for the past 50 years. It was purchased in 2016 by Bob Althoff and promises to be a news resource powerhouse once again.