Jones & Co. Realty is pleased to announce Broker Associate Erik Elsea has completed special training in luxury home marketing from the Sarasota Association of REALTORS©. Presented by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing, the course provided an in-depth exploration of topics such as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product and creating a marketing plan for the multimillion dollar property.
The course is a step toward earning the prestigious Certified Luxury Home Marketing Specialist® (CLHMS) designation, which The Institute awards to sales professionals all over the world who meet performance standards in the upper-tier residential market.
Moore-Moore, who is also the author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes, said, “Erik Elsea is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”
Elsea said, “The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties.” In addition, he is now equipped with new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects.
Elsea has worked in real estate since 2004 and specializes in the southwest Cape Coral luxury home and condo market. He is also a Graduate of the Realtor Institute. For insights into the current state of the luxury market, call him at Jones & Co. Realty at (239) 415-5881 or email firstname.lastname@example.org.
About Jones & Co.
JJ Jones is the Broker of Jones & Co. Realty, which has been recognized for ethics and professionalism by the REALTOR® Association of Greater Fort Myers and the Beach. All associates of Jones & Co Realty are professional REALTORS® who practice the selling and listing of homes, property and condos in Estero, Cape Coral, Fort Myers, Sanibel, Captiva, Bonita Springs, Lehigh Acres, South Fort Myers, North Fort Myers, Lee County and Naples, Florida. Find out more, and search like an agent for free at jonesandcorealty.com, or call (239) 415-5881. A 2012, 2013 and 2014 CORE+ Office of Distinction, Jones & Co. Realty is located at 9403 Cypress Lake Dr. #3, Fort Myers, Florida, 33919.