Iron Ridge Insurance Services announces acquisition of Olde Florida Insurance

August 19, 2021 CONRIC PR

Iron Ridge Insurance Services is expanding its presence in the Florida insurance market. On Aug. 1, the Fort Myers-based boutique independent insurance agency acquired Olde Florida Insurance. The move will significantly increase Iron Ridge’s footprint in the personal insurance market.

“Iron Ridge has always had an outstanding reputation for delivering quality insurance services in the commercial sector,” said Norman Lutz, CEO of Iron Ridge Insurance Services.  “With the Olde Florida team now part of our family, we’re able to serve more customers with personal insurance solutions, including life, health, vision, dental, and Medicare supplements.”

Iron Ridge insurance prides itself on its commitment to providing knowledgeable, innovative, and ethical insurance coverage to its clients. Historically, it has primarily served commercial clients, with particular focus on physicians and medical practices, architects and engineers, condominium and homeowners associations, attorneys and legal practices, and religious organizations. Its team of insurance professionals hold a wealth of commercial and personal insurance experience.

To ensure a smooth changeover for clients, the former Olde Florida Insurance staff have transitioned to the Iron Ridge Insurance team. Licensed insurance professionals Gary Roth, Lori Roth, and Larry Browning will be joined by licensed insurance specialist Millie Browning and account executives Patricia Crowther Pierson and Kathy Buelow. The new additions to the Iron Ridge team hold more than 150 years of combined experience in the insurance industry.

“Our team has grown by leaps and bounds in the last year,” Lutz says. “Just last November, we had six employees, and today we have 16 professionals providing outstanding service to our clients.”

Olde Florida Insurance customers can learn more about Iron Ridge Insurance Services by calling 800-775-8526, emailing or visiting the Iron Ridge website at

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