Pan-Florida Challenge secures major sponsor for cancer ride

March 15, 2022 CONRIC PR

iFIT, a global leader in interactive software, equipment, and content has been announced as a silver sponsor for the 2022 Pan-Florida Challenge Cancer Ride taking place on March 26-27 in Fort Myers and Tampa. This sponsorship will further allow participants of the Pan-Florida Challenge the opportunity to ride while raising money for cancer prevention.


iFIT is a leading health and fitness platform that creates unique, immersive health and fitness experiences. Their combination of proprietary technology and innovative hardware is unparalleled anywhere in the industry. The common operating system connects their content to their hardware and makes it one interactive platform. It lets their trainers remotely control iFIT equipment in real time to adjust conditions like speed, incline, resistance and digital weight during live-streamed classes.


“We are thrilled to have iFIT on board as a silver sponsor of this year’s Pan-Florida Challenge Cancer Ride,” said Jeri Goetz, Executive Director at Pan-Florida Challenge. “The company is known worldwide as one of the top fitness organizations and their mission certainly aligns with what we are trying to do to knock out cancer.”


On Sunday, March 27, 2022, celebrity iFIT trainer Heather Jenson will cycle the 10-mile route in Tampa while making a video for later broadcast to iFIT subscribers. Born and raised in Salt Lake City, Utah, Heather is a fitness instructor and lover of Ironman® and marathon events. Since running her first marathon in 2008, she’s completed 18 marathons and 7 Ironman® races. She also teaches a variety of fitness classes, including HIIT, Pump, Power Yoga, and Pilates. When she has free time, she loves to golf, ski, and watch movies with her husband and 3 children.


“We are so excited to join the Pan-Florida Challenge in the fight to end cancer,” said Aspen Echelmeier of iFIT. “The addition of Heather Jenson is sure to be fantastic!”


All funds raised by Pan-Florida Challenge riders will go directly to supporting cancer prevention research and providing underprivileged children with nutritious cancer-fighting meals. Malnutrition has been shown to increase the risk of developing cancer later in life, and Pan-Florida Challenge is working to provide children with the food needed to set up the foundation for a healthy future. In addition, Pan-Florida Challenge partners with organizations, such as Moffitt Cancer Center, to fund cancer prevention research and support for cancer patients of all ages and their families.


Riders can join Heather on the ride and register with the promotion code IFIT to receive $25 off of the registration fee. To learn more about start times and registration fees, please visit



About Pan-Florida Challenge

Pan-Florida Challenge (PFC) is a 501 (c)(3) non-profit organization with a mission to fund cancer prevention research and education, provide financial support for cancer patients, and distribute cancer fighting food to undernourished children throughout Florida. Founded in 2014, PFC partners with elementary schools throughout the state to distribute weekend backpack meals, also known as PFC Power Packs and Family Weekend Backpack Meals. These meals contain nutritious food items that meet or exceed the USDA’s dietary recommendation for elementary school aged children. To date, PFC has provided more than 7 million meals to hungry children – all with the help of annual fundraising events, grants, sponsorships, and benefactors. For more information please visit


About iFIT

iFIT® is a global fitness and well-being subscription technology company that provides unmatched fitness experiences and solutions to its growing community of over 6 million members in over 120 countries. iFIT’s industry-leading brands – NordicTrack®, ProForm®, Sweat®, Freemotion®, Weider® and 29029® – are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Leeds, the company offers immersive, adaptive, personalized workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across the industry’s broadest range of connected fitness modalities. iFIT is a leader and pioneer in the health and well-being industry with more than 400 issued and pending patents.


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