Getting schooled: important elements of design

July 27, 2016 CONRIC PR

The ability to design, to create something harmonious and beautiful, is a great talent. Fortunately for those of us living in our 21st century world, it is easy to get schooled in the world of design, and with commitment and practice, you too can become the Picasso of the design world. Let’s start with the basics: design elements and principles. Here are five of the most important elements to consider when first introduced to design.


  • A line is the most basic form of design that is defined as two connected points. Though a line is simple, it can be used to add emphasis and levels of creativity to your design to ensure it stands out.


  • Color creates mood and is utilized as a more obvious element of design. It can be used on its own or applied to other areas in your design. 


  • Shapes are defined as an area that stands out from space due to boundaries and utilizes lines or color to create this boundary. Sometimes, however, a shape has more meaning than a connected group of lines.


  • Texture is a powerful tool that, when used correctly, can add a three-dimensional appearance to your design.


  • By adding variety to the objects in your design through size, scale and proportion, you are able to add emphasis and interest to an otherwise boring piece.

Although we’ve just presented you with five design elements, there are hundreds of other principles to consider, including repetition, transparency, composition, movement, depth, contrast, emphasis, balance, typography and space. Check out this fantastic article, complete with infographics galore, for more information on all of these important elements of design.

“The main goal of graphic design,” according to Alex White, author of “The Elements of Graphic Design,” is to create a harmonious design. What is harmony in relation to design? When all of the elements in your piece are in agreement or concord; when the details all work together.

Want some inspiration from talented professionals? Here’s a list of 28 awesome Instagrams to follow.

Thinking about giving design a try? Google Design is a great resource to get started, as well as Canva and Creative Market.

, , , , , , ,

Contact Us

We welcome you to contact us for more information
about any of our products or services.