Unless you launched your company after March 2020, odds are that your business experienced a shift in response to the global pandemic. Your target audience, service offerings, type of products, and hours of operation may have changed. While some top companies have expanded, others were forced to streamline operations. For these reasons and more, large national brands such as Burger King and Twitter have conducted business performance evaluations and chosen to refresh their brand to stay relevant, capture new market share, and keep loyal customers engaged and excited.
Having a fluid strategic business and marketing plan in place that can be easily adapted as local and global trends change or unexpected natural disasters disrupt the status quo is key. Top companies like Bloomin’ Brands, Inc. moved swiftly after the pandemic to adapt their business model from indoor dining to delivery and curbside pickup at Outback, Bonefish, and their other popular brand restaurants. They streamlined their menus, updated their website and began a marketing campaign to let consumers know that they could enjoy the same great taste they love safely right in the comfort of their own homes. Even as people began dining out again, their online ordering and delivery service continues to remain a valuable revenue source.
There is no better time than the present to hit refresh and invest in a rebrand of your company, products or services. If you change nothing, nothing will change. As an industry leader, CONRIC pr + marketing walks the talk. In 2020 our agency proudly unveiled a brand refresh of its own with a new logo, color palette, brand guidelines, website, podcast and much more.
Our agency’s award-winning team of graphic designers, content writers, brand strategists, digital marketing specialists, web developers, and media relations specialists stand ready to serve you. The CONRIC team listens and learns all there is to know about your company in order to develop, implement and manage a fresh brand and marketing strategy that will take your company to new heights, rising above your competition.
Since 2007, we have elevated the visibility of local, regional, and national brands. Clients trust us to enhance their brand, tell their compelling stories, protect their reputation, tackle important public policy issues, control the narrative during a crisis, celebrate key milestones, increase audience reach and exceed revenue goals.
With the ever-changing environment, it’s important to have the right marketing team in your corner. When you hire us, your company has access to our full team of professionals with more than 280 years of combined industry experience in public relations, digital marketing, videography, fundraising, marketing strategy, web development, branding, graphic design, event planning and more. Call to schedule your free consultation today at 239-690-9840.
