Growing and maintaining an engaged email list is crucial for entrepreneurs to achieve a successful marketing strategy. It’s important for entrepreneurs to grow and maintain an engaged email list in order to achieve a successful digital marketing strategy. But for many businesses, it can be very challenging.
You might have plenty of valuable content, but how do you get people to freely sign up with their email address?
Fortunately, there are a number of smart techniques you can use to get more email subscribers.
Facebook offers the perfect opportunity for business owners to reach their target audience through advertising. You’ll be able to choose what information you want to collect, including first name, last name and email address. The goal is to reach the right person with the right message at the right moment to make them feel personally connected with the promotion your business if offering.
Add a call-to-action button to the top of your social media accounts
Adding a call-to-action button to some of social media’s most powerful platforms (ex. Facebook, Instagram, YouTube) presents potential customers with another simple way to join your essential mailing list.
Include a sign-up form on your website
More often than not, your website will be the first contact many people have with your business. This is the perfect opportunity to link offers across your website that capture email signups. The offers should be visible on multiple pages of the website and must include a strong call-to-action.
Use a paper sign-up sheet
One of the simplest ways to grow your email list is by doing it the “old-fashioned” way — with paper and pen. Keep a sign-up sheet where customers can clearly see it and include a sentence or two at the top of the form that clearly states what they’ll get in return for giving you their information.