The COVID-19 pandemic has been devastating for people and businesses around the world for a year. To help guide your business in reevaluating its marketing efforts and making necessary course corrections during these unprecedented times, the Above Board Chamber of Florida will host the webinar “Finding Success Through Marketing in a Pandemic World” on Wednesday, March 3 from noon – 1:00 p.m. The webinar will feature local marketing, advertising, and promotion experts.
While a cash flow crunch may lead to a reduction in marketing expenditures, there is never a good reason for a business to cut this vital resource completely. If you’ve reduced or eliminated your marketing efforts during this period, you may find that you’ve put your business in a deeper hole than intended.
An old expression states, “A funny thing happens when you don’t advertise. Nothing.”
In the minds of your prospects and customers, if you don’t advertise, you don’t exist. The quality of your talents, skills, services or products is meaningless if the public doesn’t know about it. And the public won’t know if you’re not promoting yourself and your business. Rather than expanding, your brand awareness and customer base will shrink.
Business promotion is you stay ahead of your competition, generate awareness and make your product or service desirable. But which promotion opportunities should you pursue, and which should you avoid? The Above Board Chamber webinar will help answer these questions and more.
Emceed by Jeanne Sweeney, CEO/Founder of the Above Board Chamber of Florida, our expert panelists include:
● Jessica Walker, MA, APR, CPRC Manager & Consultant/Marketing and Public Relations at Markham Norton Mosteller Wright & Company, PA;
● Sue Huff, Owner of E. Sue Huff and Associates Marketing and Consulting;
● Sabastian Saitta, Director of Marketing & Public Relations at Blue Zone Project; and
● Hope Daley, Executive Producer Guerilla Media, LLC.
Admission to the webinar is $10. Guests will be able to join the program live or save it for viewing at a later date. To register, visit AboveBoardChamber.com or use this link: https://tinyurl.com/1obj2ddx.
