“Navigating the Future” is the theme for The Florida Public Relations Association Southwest Florida Chapter’s (FPRA SWFL) PR University, and “Queen of Results” Erica Castner has just signed on to the growing slate of speakers. The day-long professional seminar will be held on Thursday, October 6 from 8:30 a.m. to 3:30 p.m. at Florida SouthWestern State College in Fort Myers.
As a Master Certified Business and Breakthrough Coach, Castner is passionate about helping business owners and sales professionals bridge the gap between where they are now and the next level they want to achieve. As she has for thousands of clients, Castner will help PR University attendees identify the key factors in turning ideas into results in her presentation “Seven Strategies to Drive B2B Brand Awareness.”
Other topics and speakers will include:
- “Getting Saucy: How to Stay Relevant above the Noise” with Tijuana Flats Chief Marketing Officer Monique Yeager. Maintaining relevance in our noisy world involves putting people first, and being creative in all areas of business will keep you on top.
- “Top Ten Apps for PR Pros” with Pushing the Envelope President Samantha Scott, APR. Professionals who discover these apps – and learn how to implement them effectively – make their jobs a little easier.
- “Social Media 2.0: The Live Streaming Revolution” with Fuller Online Solutions President Ingrid Fuller. PR pros who know how to get the most out of the popular live streaming sites stand out in a crowd.
- “The Digital Consumer Experience” with News-Press Media Group Digital Engagement Editor Cory O’Donnell and News-Press Media Group Audience/Metrics Analyst Dave Breitenstein. A pro who combines the hottest new ways to engage an online audience with a deep knowledge of what’s trending possess PR gold.
Registration for PR University closes on October 3 at fpraswfl.org. The cost is $75 for members, $90 for non-members and $40 for students, including a continental breakfast, lunch and refreshments. Additionally, while at PRU, any non-member that signs up to become a member of FPRA will receive a voucher to attend a future luncheon for free.
For more information about PR University, please contact McKenzie Cassidy at mckenzie.cassidy@fsw.edu.
About the Florida Public Relations Association
The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. For more information on the Southwest Florida Chapter of the Florida Public Relations Association, visit fpraswfl.org.
